First Lady

Client Brief

My business is a women’s boutique. Ideal customers are middle aged women. When someone sees the logo, I want them to feel loved, seen and special. The logo should be modern, serious, premium and bold.

My Goal

As a designer, my goal for this brand is to visually position it amongst the world’s top luxury brands/boutiques visual identities.

My Approach

Roses are given to Ladies as a way of showing them that they’re loved, seen and special. It’s historical and yet a modern, serious, premium and bold way to express love. I incorporated FL in the middle of the rose and used shades of Rose Gold as brand Colors. Rose Symbol of love and gold is premium.